The target market for zara, h&m and uniqlo are about the same they target consumers ( men, women and children) who are price-conscious, fashionable, and very aware of fashion trends of the season the price points make it easy for their target market of these companies to stay on top trends and update their style. Market segmentation• demographics: - age • trf • zara woman • zara kids - gender • zara woman • zara man• no geographic segmentation - everywhere the same clothes 11. Zara in indian and chinese market zara is a very renowned brand for its latest designs and is among the top 100 best global brands in 2010 and its unusual strategy of zero advertising and instead invests the revenue in opening new stores across the world.
Geographic segmentation given the fact that people living in urban areas demand more of high-tech product as compared to people in suburban area, geographically our product is more desirable in urban area than suburban area. Zara geographic segmentation essays and research papers zara geographic segmentation supply chain management - case assignment 2 guidelines for submission the questions in this document should be answered for the zara case, which can be found on pages 267 - 279 of the text book. Cool segmentation :) almir with positioning part h&m bib collection h&m's market targeting the target market for h&m stores is for the young-minded, fashion conscious groups hip styles and designs create an evolving and growing collection each season.
These variables include geographic, demographic, psychographic and behavioural segmentation primark market segmentation strategies primark used the strategy of market segmentation to divide its existing market into smaller segments for which target consumers can reach to their products more effectively and efficiently. _____ is the segmentation method that uses multiple variables to identify customers in the target segment according to their benefits sought, lifestyles, and demographics composite segmentation all essentials stores stock comfort, a private-label. Branding project communication and media company overview zara is a spanish chain store of inditex group, one of the world's biggest retail store in the world, who are also owners of brands. Psychographic segmentation is dividing your market based upon consumer personality traits, values, attitudes, interests, and lifestyles segmentation will allow you to better develop and market. Who is the customer zara's target market is young, price-conscious, and highly sensitive to the latest fashion trends they have an advantage over traditional retailers because they do not define their target by segmenting ages and lifestyles giving them a much broader market.
Internationalisation of spanish fashion brand zara introduction despite the increased volume of research on the internationalisation of retailing since. As a result the marketing strategy that is employed by inditex for zara is to open stores and outlets that provide the zara experience at high profile locations to set the image of the brand as being trendythe segmentation strategy employed by the fashion retailer zara is based on the typical demographics of the customers like gender the. Zara segmentation by 1 segmentation, targeting & positioning (833 words)segmentationzara's segmentation can be described by the principles of demographic segmentationthe target customer is usually aged 18-40, with a mid-range income.
Zara: marketing in fast fashion in mid spring/summer season 2013, óscar pérez marcote, director of the zara business unit at inditex since 2011 3 , sat in his office preparing for a meeting with inditex ceo. Geographic segmentation is when a business divides its market on the basis of geography there are several ways that a market can be geographically segmented there are several ways that a market. Zara cleverly uses demographic, geographic and psychographic segmentation strategies to be a success (bhasin, 2016) to raise awareness of the brand zara relies heavily on word-of-mouth from their. Segmentation, targeting, positioning in the marketing strategy of zara - zara uses a mix of demographic , geographic and psychographic segmentation strategies in order to serve the growing needs of the customers. Aside from this a typical zara customer can belong to any social strata and demographic segment as zara caters to a wide range of tastes segmentation strategy the segmentation strategy employed by the fashion retailer zara is based one the typical demographics of the customers like gender, age and psychographics.
Nike uses geographic segmentation to market nations, regions, cities, and population density differently for example, in the united states nike focuses on american football and baseball. Zara sells apparel, footwear and accessories for women, men and children product lines were segmented into these three categories, with further segmentation within the women's line as it was considered the strongest out of the three, with an overwhelming majority of women in the target market (78%. Thus, many companies use geographic segmentation as a basis for market segmentation this type of segmentation is the easiest but it was actually used in the last decade where the industries were new and the reach was less.
Marketing segmentation market segmentation market segmentation is the identification of portions of the market that are different from one another segmentation allows the firm to better satisfy the needs of its potential customers. Chapter 8 strategic target audiences 81 proposed primary target audience 811 demographics geographic location : urban area 812 psychographics. 7 zara segmentation and targeting zara targets demographic zara market comprises of 60%-women this draws customers to uniqlocompetitive advantage of high-functionality and quality at affordable prices.
Geographic segmentation zara stores have men and women clothing's each of these are sub divided into lower garments, upper garments and shoes, as well as children's clothing (zara kids), where as markets of kids below the age of 12 and old people (men and women above 30) still remains untapped. Type of market segmentation strategy in china crucially depends on the nature of business when it comes to market entry in china , a consumer is a central interest therefore, knowledge of consumer's needs and preferences is a key to success. Geographic segmentation refers to divide markets based on geography considering where your potential customer is located, some companies market their goods with the specific requirement to specific areas.